Today, readers are more educated and informed than ever before, thanks to an abundance of information available at their perfectly manicured fingertips. They can also be more demanding and impatient as they can find what they need in an instant with the tap of a finger on their smartphone screen. That means website copy has to not only be clear and concise, but also engaging, fun, and memorable.
More and more, businesses are realizing the importance of creating authentic, engaging content to bring their products and services to life in front of their customers. There are several keys to great website copywriting that go beyond just the use of powerful and attention-grabbing keywords. The hottest tip for creating great website copy is knowing what people want and giving them what they need — even if that means teaching them something they didn’t know they needed. Here are five key tactics you can use to write unforgettable website copy that converts better and gets shared more often in 2023.
Keep it Light-hearted
In the era of social media, content marketing and personal branding, it’s more important than ever for brands and companies to differentiate themselves from one another. Brands need to be different and interesting. They need to stand out. Most importantly – they need a personality! I think we can all agree we are sick of the same old messaging where a company uses their website to list in detail the benefits of a product – going on and on- blah blah blah – see it’s pretty boring. Simplify your copy. The best way to make sure you read something is to make it as simple as possible. Remember that the reader’s attention span is limited, so don’t make them work too hard for what they want.
Show You’re a Real Person and Add Personality!
What really grabs attention these days is something different, interesting and even a little bold. It’s time to take risks as a brand and have a little fun with your web copy. Have them engaged from the very first line by being personable, show there are read people behind the screen writing those words. Use a conversational tone, tell a story if possible, and use an active voice for better engagement with readers.
Have a Sense of Humor
If you want your brand to be fun, it’s important that you always have a sense of humor. The best brands are able to laugh at themselves and maintain an irreverent tone. When done right, this can make potential customers feel like they’re part of the joke. One way to achieve this is by using inclusive language. An example would be using y’all instead of you. People love when brands use their local lingo, so if there’s anything specific to where you operate, use it! You’ll show people how much you care about them and let them know they matter.
Find Your Niche
In order to create truly unrivalled content, you need to focus on your niche and once you find something that works – stay there. This will help ensure that your website copywriting is accurate, concise, and engaging. If you’re constantly shifting from one genre of writing to another, it will be difficult for visitors and customers alike to find what they’re looking for on your site. Choose a topic that speaks the most strongly to you, and then refine it over time so that you only cover topics related to this core subject matter.
Remember: marketing copy is an important aspect of any website – but it can be fun! It should be designed to entice readers, educate them while making them laugh and show them what your brand is all about. That’s why it’s so important for you to keep a sense of humour and personality throughout your copywriting – write something that compels people and leaves them with a positive feeling about your brand!