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The past few years have been a roller coaster for all of us, and the job market was no exception. The world has changed from one week to the next sometimes, which adds anxiety and uncertainty for anyone on the job hunt. However, while it’s early yet to predict how 2023 will roll, the job… Read More »What We LOVE About the Job Market Right Now
Although people spend a lot of time online, they expect their time to be well used…and fast results. If a website is difficult to interact with, a potential client is apt to move on to another website. We want our site visitors to click and stay…and come back again…to our websites. Here are the best… Read More »What Customers LOVE to See on a Professional Website
Once you have wowed a potential employer with your resume and cover letter, the next hurdle is the interview. While this process can be daunting and certainly brings anxiety with it, we have some pointers to make interviewing a piece of cake! Interviewers love to see preparation. Coming into the interview with the necessary materials… Read More »What Interviewers LOVE to See in an Interview
One critical part of the job hunting process is having a dynamic resume. Yet, there is some conflicting information out there about exactly what employers want to see on a resume. Plus, with the job market getting even more competitive, making the resume stand out adds pressure to the process. Never fear: we have a… Read More »What Employers LOVE to See on a Resume
The new year is all about being refreshed, starting over, and taking stock of our surroundings–what needs to go and what needs to stay? For any business owner, writer…or professional, a powerful Instagram is a must for 2023. And by utilizing our Instagram grid more effectively, we can open up a new opportunity to reach… Read More »How to Grow Your Instagram by Creating A Grid
Writing and creating is an arduous process, and our pets can teach us a lot about some much needed skills to help the process along. Life buzzes along all too quickly, and we can easily become consumed with the bottom line. But, if we take a moment and consider our most loyal companions, we can… Read More »What Our Pets Teach Us About Creativity
Even as far back as ancient Greece, speakers and writers knew the value of hooking–keeping–their audience. The influential philosopher, Aristotle, outlined the basics for this with his 3 appeals–and they still prove effective today. Aristotle believed that we must hit our audience on three fronts: ethos, pathos, and logos. If these 3 appeals are in… Read More »Getting Your Audience to Invest
Editing is a crucial part of creating a written product, but can often feel tedious and unrewarding. Once we have the words on the page, our inclination is to be finished! And, just when we take that deep breath…we remember we have a lot of nitpicking to do before we’re finally finished, and the nitpicking… Read More »Common Editing Mistakes to Avoid
With the start of a new year, it may be time to take a fresh look at your LinkedIn profile. Could it use a little sprucing up? With 800 million members and six people hired through LinkedIn every minute, there is no doubt that an effectively used LinkedIn page can play a key role in… Read More »Time to Revamp your LinkedIn profile?
Sometimes life makes it easy to forget how magical the process of writing…and the written word itself really is. Any author knows how frustrating yet rewarding getting a beautiful idea to the page can be. Below are books about fictional people struggling through the process of writing…along with some unique but relatable problems while bringing… Read More »Five Fictional Books About Writing that will Inspire You to…Write!
Today, readers are more educated and informed than ever before, thanks to an abundance of information available at their perfectly manicured fingertips. They can also be more demanding and impatient as they can find what they need in an instant with the tap of a finger on their smartphone screen. That means website copy has… Read More »3 Tips For Nailing Website Copywriting and Creating a Brand With Personality
People have mixed opinions about New Year’s resolutions. Some say they are a great way to motivate ourselves to work towards goals; others say they are self-defeating and lead to feelings of failure. However, no matter our personal feelings towards traditional resolutions, the new year is a chance for a fresh start, and particularly a… Read More »Starting the New Year with a Growth Mindset
Social media has become an essential part of communication. We use it to connect with old friends, date, seek almost all our information, hire people, and expand our businesses. Effectively using social media to reach your target audience can level up your business in no time, especially since, according to LinkedIn, almost 75% of the… Read More »The Essentials for Social Media
With today’s competitive environment, many of us wonder how we can stand out when it comes to applying for jobs. Some high profile layoffs have gotten a lot of press lately, such as the recent mass layoffs at Twitter and Better.com, which only adds to the sense that the job market is chaotic and unstable.… Read More »Navigating the Current Job Market
Writing is a sensory experience, and appropriate stimulation of the senses can enhance the writing process. When we are overstimulated, using calming sensory experiences can center and focus us; on the other hand, when we land in a creative slump, stimulation can get the brain working again! Using our senses to calm and center us… Read More »Writing as a Sensory Experience
Verbs–I know for most of us, the word ‘verb’ brings up traumatic memories from middle school grammar worksheets. But, any writer knows that a verb is the hinge a powerful sentence swings on. Without a great verb, there are no great sentences…and playing around with verbs in your writing can actually be a fun challenge.… Read More »The Power of Verbs: 3 facts about verbs that will transform your writing
For those of us with social anxiety, the job interview can feel like some sort of cruel experiment. You’re put in a room with complete strangers who are there for the explicit purpose of judging you and determining whether or not you’re “good enough” to work for them based solely on small tidbits of information… Read More »3 Simple Methods for Tackling the Job Interview with Social Anxiety
As far as resumes go, every employer in every field is looking for something just a little bit different. Super annoying, right? Wouldn’t it be awesome if there was just one way to go about creating a resume? Well, while it truly does depend on the field of employment, there are a few objective dos… Read More »Resume Red Flags: Content
Every entrepreneur that is public about their aspirations has had the experience of being bombarded with book recommendations – the usual ‘in a world full of minnows, be a shark’ books that preach about the traditional fighter mentality. While these books seem to work for some people, they only seem to focus on a few… Read More »Lesser Known Books for Entrepreneurs
It’s spring! Okay, well, maybe it’s been spring for a little bit now. But, now that March has officially come and gone, it feels like the time to gear up for all the ups, downs, fun, and surprises that spring has to offer us. And nothing gears you up better than a nice little celebration.… Read More »Spring Is Here! It’s Time to Celebrate (Yourself)!
So, what’s the deal with having a streamlined aesthetic? Why is it so important all of the sudden? It seems like technical and artistic things like aesthetic are meant only for professional website developers and social media influencers. There are many reasons for this false idea, one of the most prominent being that achieving a… Read More »Website Aesthetic: Why Does It Matter?
Effective conflict resolution has always been important in the work setting. Employees are the beating heart of a company, and a poor conflict management system is about the most unsustainable thing you can have as a boss or workspace leader. The practice of leading from empathy and working towards an effective and permanent solution is… Read More »Understanding Conflict Resolution in 2022
Writing from a more personal perspective can be a very beautiful thing. It allows the writer to revisit and analyze certain experiences in their life and challenges the reader to read from a more empathetic mindset. Writing about personal experiences can also be very difficult, sometimes for personal reasons – it can be hard to… Read More »Writing About Personal Experiences: It’s Tougher Than You Think
We get it, web design is scary. It’s a completely different world full of codes and shorthand. It feels like learning a different language. In a world that is rapidly evolving and transitioning to the digital sphere, the push to be digitally literate may be alienating to those who did not grow up with the… Read More »Ask a Web Whiz: Five User Friendly Domains for Creating a Website
Small businesses get a bad rap. Although the rhetoric about the importance of supporting independent businesses is slowly shifting for the better, there still seems to be the false idea floating around that independent businesses are just smaller, less important versions of corporate businesses, and that entrepreneurs are just college dropouts who want to make… Read More »Five Myths About Running a Small Business
It goes without saying that relaxing is much easier said than done. But why is that? For many working individuals and entrepreneurs, this is because relaxation seems to require at least a small amount of time dedicated to its practice, and this is difficult for the working person. Ultimately, taking time away from your work… Read More »Relaxation Practices to Try During the Work Day
Writing is like a marathon. You start out strong with adrenalin and ambition pumping through your veins. You feel excited and unstoppable. And then you lose steam. You try to push forward, put one foot in front of the other, but the ambition is gone. Suddenly, you don’t know where you are going. Where is… Read More »Finishing the Draft: How to Get It Done
Those in the workforce or education system have come to know productivity as a positive word. It means you are getting stuff done at a consistent rate. How could that be bad? Like everything else in life, productivity is positive when it is in healthy doses. When it gets out of hand is when it… Read More »Toxic Productivity: What It Is and How to Avoid It
A phrase that many writers feel but very few vocalize is: is this even worth it? Engaging in a long term writing project is difficult, particularly if it is a project that you have a personal connection to. It is common to feel inadequate, as though you do not have what it takes to recreate… Read More »Tackling Self Doubt as a Writer
If there’s one thing more terrible than dragging yourself to an interview, it’s dragging yourself to an interview only to be rejected. Handling rejection, specifically rejection that feels personal and aimed at your own weaknesses, is really disheartening and difficult to deal with. It is hard to be rejected by a job in the field… Read More »Handling Rejection
Among the many nerve wracking experiences in this world, the job interview is definitely one of the worst. Walking into a room with people you do not know with the sole intent of impressing them enough to get a job is one of the most daunting things a person can be tasked with. The job… Read More »Staying Calm During the Job Interview: Is It Even Possible?
One of the most timeless and prevalent questions circulating the business world is: what makes a good boss? This question has prompted books, workshops, philosophical debates, and even manifestos. The more time we spend on this question, the more convoluted it seems the answer becomes. In today’s business world, we have come to associate a… Read More »A Good Boss vs. A Powerful Boss
Self care is a trend that has swept social media and society overall by storm. It is something that, rightfully so, has become a popular and prevalent part of life, slowly being taken more seriously by those within the workforce. However, just because it is prevalent does not mean it is easier than before. Oftentimes,… Read More »Committing to Self Care on a Busy Schedule
Everyone loves positive feedback. There is nothing more rewarding than hearing back from a client and getting a downpour of compliments and thank you’s. It’s a confidence booster for sure, and can also be helpful in boosting your marketing. However, positive feedback is not the only form of helpful feedback. In fact, sometimes too much… Read More »Using Negative Feedback To Your Advantage
When becoming familiar with the world of LinkedIn and digital portfolios overall, it is really tricky to not get overwhelmingly excited about the prospect of putting your entire professional life out there for future employers to see. This is particularly true for systems such as LinkedIn that make it easy and convenient to add your… Read More »The More the Better: The Biggest LinkedIn Lie
Proofreading can be a tedious and sometimes painful process. It’s super difficult to revisit a piece of writing that you’ve already labored over only to scrutinize it again. Plus, let’s be honest, grammar can be boring. However, proofreading is an essential part of the editing process. It shows an extra level of care and dedication… Read More »The Golden Rules of Proofreading (well… some of them)
Self promotion can be one of the trickiest parts of career building. Is it bragging to show off my skills? Is bragging okay? When is it too much? And then there’s the how. How do I even get started? What is the best medium to showcase my work? What even is a portfolio? Diving into… Read More »Tell Your Story: A Step-By-Step Guide to Digital Portfolios
When creating and maintaining a business, it is difficult to think about anything other than getting – getting staff, getting clients, getting revenue, getting bigger. It seems that running a business is a constant process of considering what needs to be gotten next. So much so that it can be tricky to think of the… Read More »Giving Back Is More Important This Year Than Ever Before
Well, it’s that time of year again… but for some reason this new year is going to feel a little different. In 2020, we were going through the unthinkable – a worldwide pandemic. We were living in an endless sea of masks. We were uncertain of what was going to come next. In 2021, the… Read More »What is on the Docket for 2022?
‘Tis the season to spend weeks stressing about the perfect gift for your friends before waiting until the last minute to make a decision on what to get them. Finding the perfect gift is hard, especially if the person you’re buying for is not so much interested in physical things. Creative individuals are some of… Read More »What Do You Give a Creative Soul for the Holidays?
We live in a time of innovation. It is hard to keep up with pretty much anything anymore! You bend down to tie your shoe, and you might miss the latest trend. Resume standards have changed right along with everything else. A traditional list of your educational accomplishments and work experience with a generic summary… Read More »What Is Required in a Resume Today? Our Top 3 Recommendations to Stand Out From the Rest!
What makes a site or social media profile stand out? Is it a plethora of high quality photos of glossy scenes and pretty faces? Or is it personality, a site that showcases an individual with a name and a face just like anyone else? These questions are pondered by marketing experts on all ends of… Read More »Stock Photos or Organic Content? What Are Customers Looking For?
There is a common misconception that having a professional resume will get you hired. Absolutely false! A stellar resume gets you in the door, but that is it! Think of your resume as a fancy doorman in one of those upscale buildings. They look great—completely put together, shoes shined, perfect haircut, they even smell like… Read More »A Friendly Reminder…The Resume Does NOT Get You Hired
We’ve all experienced something that made us fall in love with books. For us, it was my mother playing books on tape in our old Honda Passport. Anytime there was a vacation or miles of road to cover, my mother would rent a couple books from the library, and we would listen to the tapes… Read More »Audiobooks…Are They Worth It?
Hate it or love it, social media is a part of our lives. Currently, over four billion people worldwide actively use social media. With that level of widespread engagement, social media marketing has become a staple for a businesses’ success, and this rings especially true for businesses looking to grow. A well-thought-out social media strategy… Read More »Why The Correct Social Media Strategy Can Determine The Success of an Organization: Tips to Building a Strategy That Will Work For You!
How many times have you been psyched about a new book, only to get halfway through and feel disappointed with pointless subplots or underdeveloped characters? And how many times have you found grammatical mistakes or missing punctuation in a best-selling novel? These are developmental and proofreading errors and are totally avoidable! As a writer, you… Read More »What Is The Difference Between Developmental Editing and Proofreading?
ATS? SEO? BTW, are you confused yet?! Let’s talk about ATS, how it relates to SEO, and how it can help you land the job of your dreams. What is SEO? Did you ever wonder how the Google gods decide which sites, articles, or posts to list on that initial page of your search results?… Read More »What is ATS? Learn More About the SEO of Resumes
Latest reports have shown that 4.3 million people quit their jobs in August, an amount that counts for almost 3% of the workforce. With this record-high number of resignations come many new job openings. Now job posting websites are flooded with applications. Read this week’s blog to learn how to analyze these postings to figure out… Read More »Are You A Good Fit? How To Read A Job Description To Make Sure
In today’s digital world, it is no secret that every business needs a website. It doesn’t matter if you are a cosmetics conglomerate, landscaper, or a neighborhood deli; consumers will search for you online before they even think about making a purchase. This means your digital presence could be the first impression you make to… Read More »3 Must Need Pages For Every Website
Over the past year, this blog has gone into detail into each of our offerings at Em and A Pen and advice for building your personal brand. This week I wanted to take a step back to reintroduce Em and A Pen and our core services. Blogging is where it all started for us. Before… Read More »Reintroducing Em & a Pen
When I first told my family that I was going to be my own boss, they laughed. Then after they laughed, they shook their heads and told me all of the reasons why I wouldn’t be successful. In my family, I am known as the “ditz” who said weird statements that didn’t make sense or… Read More »The Truth About Being an Entrepreneur
Crafting your career’s story on a resume can be overwhelming. Your skills, experiences, and certifications are all important but tough to cram onto one page. This is where a professional resume writer (PRW) can help. Read below on how hiring a resume writer can turn your experiences into a dream offer. Know How To Beat… Read More »Why Hiring a Professional Resume Writer Can Boost Your Job Hunt
You might be the craftiest handyman or smartest Excel member on your team, but to be successful in business you need to know more than just a job’s technical skills. This is where soft skills come in. Read more to learn more about soft skills and the ones that are currently in high demand. So,… Read More »3 Soft Skills That Are In Demand For 2021
It is 6:30 in the evening, and you just sat down for dinner. Your phone rings and you see two missed calls from your client. Next thing you know, you spend the rest of your evening talking to your client and solving their problem. Have you been there before? Imagine a scenario where your clients… Read More »Setting Boundaries With Clients: How Office Hours Can Help
As vaccination rates continue to rise and Covid-19 cases go down, almost all states are starting to open back up. This grand “reopening” means returning to many things we love, such as seeing family & friends, catching a sporting event, or back eating at our favorite local restaurants. However, one thing that people are not… Read More »Returning to the Office? Here Are Some Tips for a Stress-Free Transition
How often do you pick up a tabloid from the grocery store to read about the latest Hollywood drama? What tempted you to open it? Chances are, it was due to a strong headline. A headline is the first thing a reader sees when browsing and it is the most influential piece in attracting them… Read More »3 Tips for Writing Attractive Headline That Drive Click-Throughs
If you have been reading us for a while, you know that we at Em & A Pen believe in your business having a strong digital presence. Our previous blogs on Instagram & SEO marketing explain why your brand should be in front of online users and teach how to do just that. However, there is one social… Read More »How to Create Personable Content on LinkedIn
Interviews can be overwhelming. Highlighting your strengths, admitting your weaknesses, and describing previous experiences while attempting to impress your employer can be a lot. With so much information to tell the interviewer, simplifying your answering approach can help. This is where the STAR format comes in handy. The STAR format is most commonly used to… Read More »Mastering Interviews with the STAR Response Method
As cold emails and online listings become the new norm during the digital age, cover letters have turned into the often-overlooked piece in the job application process. However, writing one can still be the difference between landing an interview or not. Learn these basic rules to start. Not Just Another Resume The first thing to… Read More »Need an Edge on Job Applications? Learn Cover Letter Basics
You have put in hours of brainstorming, researching, writing, and proofreading. You are ready to hit publish and share your blog with the rest of the world. But wait. Before posting there are still a few things to “check off first.” In addition to proofreading there, are also a few additional actions you can take… Read More »4 Checklist Items Before Posting Your Blog
With over 1 billion users worldwide almost everyone knows what Instagram is. There are foodies, fitness junkies, influencers, etc. The list goes on and on. So why does your business need one as well? For starters, an estimated 71% of businesses own an Instagram handle. With this many active businesses on the platform, yours might… Read More »Time To Get Social: Growing Your Business Through Instagram
You have nailed the first part of the interview with A+ answers to each question given. But now it’s your turn to be the interviewer. They give you this time as a candidate to learn more about the role and the company, however, some waste this opportunity to “check the box” with routine questions. Follow… Read More »“Now Do You Have Any Questions for Me?” What to Ask During Your Next Interview
Who are you, and what do you do? What is your business about? Do you enjoy what you do? As a growing business owner, you will come across different opportunities to scale. This has put my business in different situations where I would contemplate if those opportunities were deemed as worthwhile. Yes, the chance to… Read More »Know Your Limits
To say that it has been a long winter is an understatement. Less daylight combined with last month’s freeze and the now year-long Covid-19 restrictions has put a damper on everybody’s mood. Not surprisingly, these factors can cause the dreaded “writer’s block” for many authors when motivation and productivity dwindle. Writer’s block is a challenging… Read More »Overcoming the Winter Writer’s Block
You have just finished an important piece, and it’s time to publish. The countless hours of brainstorming, researching, and writing have all come to this moment. You turn it in (or click send), and it’s official. However, after a few minutes, you realize that you’ve misspelled a word here and missed a comma there. … Read More »Proofread Like A Pro: Tips for Error-Free Writing
What is one thing that Rogue, The Walt Disney Company, and Angry Birds all have in common? All companies use a WordPress site! When you hear WordPress, you probably think of blogs. However, the platform has a wide span of uses with over 35% of all websites on the internet being run through WordPress. Now… Read More »More Than a Blog: 3 Thing to Know About WordPress
A new year means new ambitions. This is true with most Americans as over 50% of the population creates new year resolutions each January. But, for many their initial ambitions quickly wane and less than 10% actually keep their resolutions for more than a few months. At Em and A Pen, we want to help… Read More »Setting SMART Goals in 2021
With just over 2 weeks left in the calendar year, we can almost say it… 2020 is finally almost over. But these final two weeks will look very different than past holiday seasons. With less traveling and fewer holiday parties to attend, this season has given us much more free time than usual. Even though… Read More »Taking Advantage of a Slower Holiday Season
What seemed like a temporary experiment at first, “Work from Home (WFH)” has now become a permanent fixture for the foreseeable future. This new way of working has come with many positives including saving time with no commute, more casual work attire, and the ability to work from anywhere. However, working from home also brings… Read More »Stay Productive Virtually
Have you ever considered the little things that have been positively occurring throughout your life? What about just in the past year; the last few days? I would love for you to take a moment and think about the little successes you have achieved over the last few weeks and write them down, ponder them,… Read More »Giving Thanks to You
What is the last local small business website you visited? How did you find it? Was it from a Google search or an email link? Did you click a link on another website or on a social media post? As we have mentioned in a previous blog, websites nowadays act as essential “storefronts” for any… Read More »You Have Built Your Website Now What?
our personal brand is made up of our actions, demeanor, past successes, and passions. Combined they make up what people first think about us when someone mentions your name.
It’s no secret that a website is a necessity for any business. This is where potential customers can find every they need to know about your business such as service offerings, business hours, contact information, etc. However, with so many websites now being created business owners are faced with a new problem, how to lead… Read More »Words That Reach: Creating SEO Friendly Content
Ask yourself these questions to decide if a company is a good fit for you
Learn how to best optimize your resume to score high on ATS.
Has COVID put a halt on your networking over the past 6 months? The pause of social gatherings has made it difficult to meet new people and catch back up with others. However, this problem has made LinkedIn more important than ever. With over 500+ million users worldwide users, LinkedIn is the perfect tool to… Read More »LinkedIn 101: Virtual Networking
Now that you have your “wow” worthy profile its time to get active and reach the 600+ million LinkedIn users worldwide. Fortunately for you, with only 1% of LinkedIn’s user post content monthly you have the perfect opportunity to stand out from your peers. Like many LinkedIn users, you might struggle with figuring out how… Read More »LinkedIn 101: Becoming A Content Creator
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