What is the last local small business website you visited? How did you find it? Was it from a Google search or an email link? Did you click a link on another website or on a social media post? As we have mentioned in a previous blog, websites nowadays act as essential “storefronts” for any business looking to attract new customers. To reach visitors websites need to be filled with optimized SEO-friendly content but should not stop there. Next, it’s time to create a well-rounded marketing strategy to reach your customers at multiple different touchpoints. Here are a few ways to start.
Build Backlink Partnerships
In simplest terms, backlinks are links found on other websites that lead directly to yours. These links make it extremely convenient for visitors to reach your website. Additionally, there is a good chance these visitors fall within your target audience since the site holding the backlink is probably relevant to your business.
If you have a newer or lesser-known website, it can be difficult to start earning backlinks at first. This means you need a plan to develop partnerships that benefit both sites. One strategy could be to write guest blogs on other websites in your industry. This could be a way to share your expertise on your industry and then place links to drive readers to your site. If you instead want someone else to produce content, consider developing relationships with local influencers. Influencers have become the new celebrities of this decade and can be effective at placing your business in front of their loyal followers. Lastly, find local online business directories, such as a Chamber of Commerce website, that can hold your business information. These are all great opportunities to build connections with websites that drive local visitors to your site.
Utilize Social Media Platforms
As mentioned earlier, having a strong online presence involves reaching customers at multiple touchpoints, including social media. Even though social media is a separate marketing effort, its goal should be to lead followers from the social platform to your website. This will create another source of quality traffic as these visitors have already shown an interest in your business by following your social page. Some ways to incorporate your website into social media feeds include inserting links on posts, your account bio, and in graphics. Additionally, make a daily routine of interacting with social users in relevant online communities. This effort can lead to new followers and visitors.
Optimize Google My Business
Whether you realize it or not, you probably use Google My Business frequently to find new restaurants, stores, and other places in your area. This free “mini-site” within the google search page features important business information such as hours, contact information, website links, reviews, and pictures. It is important to consistently update this section as optimized Google My Busines sections drive 7x more traffic than non-optimized ones.
Reaching new website visitors requires a multistep marketing effort that reaches customers at many different points across the web. Reach out to Em & A Pen today to see how we can help you grow your online business and attract new customers.