More Than a Blog: 3 Thing to Know About WordPress

What is one thing that Rogue, The Walt Disney Company, and Angry Birds all have in common? All companies use a WordPress site! When you hear WordPress, you probably think of blogs. However, the platform has a wide span of uses with over 35% of all websites on the internet being run through WordPress.  Now lets cover all of the basics that you need to know before choosing a WordPress site.

What is WordPress?

WordPress is a Content Management System (CMS). If you are not familiar with the term, it simply means that these platforms can create, store, and publish digital content. These systems can be used for a variety of websites including blogs, business information pages, eCommerce stores, online portfolios, and media publishers. If you have a business, then there is a good chance a WordPress site will be beneficial.

Wide Selection of Themes

Just like a store’s interior design is important to the shopping experience of a retail store, a website’s theme shapes to the user experience. Navigation, color scheme, image placement, and font size all contribute to the theme of your website. Your theme should be inviting to the reader while also matching your overall business’ brand.

WordPress makes it easy to find and apply themes. Unlike most back-end platforms that require pages & pages of code to change themes, all it takes on WordPress is finding the right theme in the search bar & clicking install. There are themes for every industry including restaurants, professional services, entertainment, etc. If you aren’t sure what theme might be best for your business, check out this website.

Customizable Plugins

Once your site’s overall theme is selected, Plugins can be useful to add special features to your site. Externally, you can enhance the user experience of your website by using plugins such as image optimization tools, social media icons, and contact information forums. Internally, you can also use plugins to increase your site SEO ranking or shorten the page loading times. Similar to themes, plugins are super easy to install with just a few clicks.

Security as a Priority

With a hacker attack now happening once every 30 seconds, website security should be a top priority for your business. WordPress takes this threat seriously with a team of 50 experts dedicated to keeping their sites secure. Patch updates are released regularly to block the most recent threats. However, you should also follow these steps for maximum protection:

• Keep plugins & software updated with the most recent versions
• Use strong & unique passwords
• Enable two-step authentication

Do you think WordPress is a good fit for your business? Let Em and A Pen take your website to the next level with our WordPress design specialization. Contact us today!